Phoenix by FAFCO logo design


Phoenix by FAFCO is a new solar water heating system aiming to be the most environmentally friendly in the world. Our client wanted to incorporate imagery of a phoenix, to represent heat and solar water heating being “reborn” into more advanced technology. For this logo, I explored a gradient style vector phoenix surrounded by a ring of fire. A bold, sans serif font gives a modern yet exotic feel to accompany the bird.




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