This website redesign was for My Brother’s Workshop; a non-profit Virgin Islands charitable corporation. Their goal is to provide hope, faith, and purpose to at-risk and high-risk young people in the USVI by offering mentoring, counseling, paid job training, education, and job placement.
It was a lot of fun creating new branding and digital presence for this inspiring organization. I focused a bright, bold, cheerful palette to mimic the lively colors found in the beautiful Virgin islands. An impactful, rustic header font greets the user with powerful messaging and calls to action. I also wanted to focus on great imagery they had available of their programs, staff, and participants. Overall a great refresh for their brand and opportunity to increase donations, as well as volunteers.