Plus One Flyers, Inc. was founded by pilots and airplane owners who loved to fly and wanted a reliable fleet of airplanes at reasonable prices. The club is organized as a member-oriented, non-profit California corporation.
Our client needed a new logo, home page, and branding guidelines for their existing and outdated site. I worked as lead designer on the home page, while closely collaborating with team members on the logo re-design. I aimed for a light, airy, and professional feel reminiscent of flying and also chose colors found on many of the beloved planes flyers frequently use in the club. Bold, sans serif fonts give a modern feel in nice contrast to the logo, which has a feeling of longevity and club credibility.