The American Red Cross – Measles & Rubella Initiative


The Initiative was born as a collaborative effort between the American Red Cross, UNICEF, the Center for Disease Prevention & Control, the World Health Organization, and the United Nations (aka the GAIL Alliance). These organizations came together to help other countries fund, plan, and execute efforts to stop Measles and Rubella forever, with the belief that no human should ever again suffer or die from either disease.

As a collaborator on this project, I supported the lead designer with home page design proposals and handled design for their mobile menu.

DesignStudio created a website aimed at helping the Initiative get the word out about their group and the larger organizations supporting them. Our team worked to create a space that educated people about the problem presented by Measles and Rubella and how the Initiative worked tirelessly to solve that problem. On top of educating the greater public, the freshly created site gave visitors a clear opportunity to ACT by donating to the cause.

Our design team’s goal was simple: create a responsive, modern website with scannable content that conveyed the vision of and the work being done by the Initiative. We created a new design for the website that gave it a clean and modern feel, and one which invited visitors to learn more about the organization. Since the website’s launch in June, 2017, our team continues to maintain the itself, keeping content fresh and ensuring that the website is the most current source for updates on Initiative projects.




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