Radostina Stoycheva
Project Manager
San Diego, California
Born in Bulgaria, raised in Virginia, lived in the Bay Area for 7 years after college and now here I am for the last 2 years in San Diego. California is definitely the place for me. I have gained almost all of my professional experience while working in this great state. I cannot deny that it feels like home. I look forward to my continued growth and education in the marketing field. Since working at DesignStudio, I have become quite the marketing expert. I was promoted to Project Manager because of my relationships with marketing clients. I get to hit 1 year with DesignStudio on April 6th, 2020. Hopefully, we will see many more!
George Mason University
Bachelors in Communication, Minor in Public Relations
Paid Media
-
Google Adwords
90% -
Facebook Ads
70%
Adobe Products
-
Photoshop
60% -
Premiere
40%
SEO
-
Google Search Console
70% -
SEM Rush
70%
Analytics
-
Google Analyics
95% -
Key Performance Indicators
100%
Email Marketing
-
ActiveCampaign
100% -
MyEmma
90% -
MailChimp
80% -
Klaviyo
70% -
Automations
100% -
Drip Campaigns
100% -
Salesforce
50%
Account Manager
DesignStudio
San Diego, CA
Full-time
April 11, 2019 - Present
Client Management
Project manager to 16 different marketing clients ranging from sports associations to hot tub dealers
Managed the launch of over 10 websites
Filling out monthly KPI reports for all marketing clients
Managing monthly retainers of hours and projects
Hosting bi-weekly meetings with clients
Assigning tasks to different departments in the company (development, design, marketing, production)
Updating high-level documents for the VP of Marketing
Creating powerpoints highlighting strategy for marketing clients
Paid Media
Creating and running Adwords campaigns
Optimizing keywords in Ad campaigns
Creating and running FB ads using post boost and Pixel
Creating landing pages for promotional content
SEO
Creating and managing Google My Business pages and content
Running technical and local SEO audits on client websites
Using Google Search Console to optimize SEO
Performing competitor research and audits
Email Marketing
Setting up email marketing accounts
Setting up email marketing automations for autoresponders and sales & aftermarket drips
Teaching clients how to use a CRM
Setting up pipelines in sales CRMs
Creating logistics spreadsheets
Completing data exchange for email templates
Website Development
Basic HTML & CSS knowledge
Knowledgeable in technical aspects of website development and software setup
Skills in Elementor and other software to build WordPress sites
Completing Pre & Post Launch Checklists
Operations Manager
Photos, Movies & More
San Diego
Full-time
December 11, 2017 - January 11, 2019
• Manage day-to-day production in a high production facility
• Draw up schedule based on current and future production needs
• Set ambitious production goals and exceed them
• Create daily and weekly goals for technicians
• Ensure that production is cost effective
• Decide what resources are required for growth
• Supervise and motivate over 6 departments and 12 employees
• Schedule employees as needed
• Set and enforce quality standards
• Monitor the selection and maintenance of equipment
• Work with managers to implement the company’s policies and goals
• Establish workflow policies that enhance speed and efficiency without compromising product safety or integrity
• Communicate directly with the CEO about company operations
• Manage VIP clients and projects with large companies such as Scripps, Salk Institute, Legacy Effects, and more
• Increased overall production by 25%
Marketing Communications Manager
SweetWater Health
Los Gatos, CA
Full-time
February 11, 2012 - November 11, 2017
• Manage the business development for a top 20 rated health and fitness app
• Act as account manager for several high profile partners – revenue generated
• Write press releases for new releases and updates to current apps
• Create Press Kits for exhibits, conferences, new releases, etc.
• Contact media outlets to exponentially increase product awareness – covered on NBC Bay Area News, San Jose Mercury News, Fox Business News, etc.
• Create media lists and send press releases using different PR programs
• Email Marketing Management of lists and automations
• Design Power Point presentations showing the benefits of advertisements and email services for funding approval
• Seek out and schedule podcasts with leaders in health & fitness
• Write and send user emails (announcements, surveys, newsletters) using Benchmark
• Creative thinking for social media engagement and outreach
• Schedule social media posts using Hootsuite (Facebook, Twitter, LinkedIn, Pinterest, etc.)
• Provide weekly social media agenda updates with analytics
• Research and write white papers for alternative health professionals
• Updating the company blog with background information, guest blogs, and updates
• Create infographics to educate our partners’ users
• Collect research articles for the company library
Community Outreach Specialist
DyAnsys India P Ltd
Los Gatos, CA
Part-time
April 11, 2013 - November 11, 2018
Creative thinking for social media engagement, content and outreach
Co-strategize in the promotion of marketing materials with Public Relations team in Boston
Assist in managing website content
Social
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