Posted March 11th 2022
Total Views 0
Star Power 0
Comments 71
Email Automation and why you need ActiveCampaign as your email automation platform
There are a lot of email marketing service platforms out there. This proves one thing – you need one.
We’ve looked at multiple email marketing services out there so that you don’t have to. And what we’ve found is that ActiveCampaign is one of the best light CRM platforms on the market because of its strong email automation process.
What’s email automation?
Email Automation is an integrative marketing tool that allows you to connect to your audiences, build and develop relationships, perpetuate your messaging, and personalize the experience for your customers and clientele. It’s a way to send the right messaging to the right people at the right time so it’s most well-received. It allows your audience to take action and it allows you to grow your business.
Email automation works for you based on triggers and touchpoints. You select the time, the date, the messaging, and target audience to deliver an email message directly to the desired inbox.
Email Automation vs. Spontaneity
Email automation is based on triggers. Sure, you could be spontaneously sending your audience messaging. But if you want results and want to diligently track what’s going on with your audiences, you want automation to touch on triggers, leading and tracking, and following your customers on their customer journey.
ActiveCampaign
Now it’s time to take a look at the #1 automation platform out there, ActiveCampaign.
Why is it #1?
-
Integrations
For starters, it activates the entire customer experience by sending customers on a journey through email marketing and building that relationship. This brings us to integrations. With over 350 integrations including WordPress, Shopify, and Salesforce, ActiveCampaign seamlessly combines customer relationship management with your email marketing, creating a platform that’s efficient, time-saving, and dynamic.
-
Customer Experience
Using orchestration, segmentation, personalization, and automation, ActiveCampaign creates a completely unique and specific experience for each of your customers, whether you have 10 or 10,000. It builds the customer journey and adds value to each touchpoint. By segmenting by “individual” preferences instead of bulk, the customer experience is based on behavior, preferences, and overall attributes to create the most intimate customer journey. Add to that personalization and automation, you have a 1:1 conversation and ongoing communication working to enhance the relationship 24/7.
-
Sales CRM (Customer Relationship Management)
As ActiveCampaign’s website states, “A sales CRM with automation stops tasks from piling up on your desk.” It helps things run smoothly and prevents leads from slipping through the cracks. With automation, you’re keeping track of each and every individual, whether they’re a lead or prospect or lifetime customer. You’re saving time, saving money, and making more time to sell. Plus, ActiveCampaign’s lead scoring helps you prioritize your contacts and know which ones to touch based on what triggers. It gives you the tools you need to personalize your communication and “relate” to each relationship.
Now that we’ve gone through a few of ActiveCampaign’s star qualities, let’s see how it compares to one of the other players out there, Emma.
ActiveCampaign vs. Emma
Gone are the days of bulk emails and sporadic emails. Enter ActiveCampaign’s Customer Experience Automation, a pathway to creating unique experiences that make each and every customer feel like the one and only, giving users a specific journey to carry them through the purchasing process.
But how does it stack up against its competitor, Emma? Let’s take a look.
“Do I really need email automation marketing?”
The answer is yes.
First off, email automation marketing keeps your product top of mind. It gives consumers not only something to look forward to but provides a vessel for bringing your brand front and center to their lives.
Need more reasons why?
Here are some of the most profound and critical reasons why your brand, your company, your message needs email marketing.
-
Strategy
You have a marketing strategy, this much is true. But email automation gives you the opportunity to continually reinforce your brand and create an ongoing strategy complete with direction and tactics to grow your business and build trust. This method of communication focuses on long-term goals for your business, with short-term goals sprinkled in, but primarily enunciating the goal that each audience segment should look forward to and want to open your emails and take action on them.
-
Branding
Ah, branding. Let’s, for the purpose of this post, include brand loyalty, trust, and awareness under branding. And we’ll be honest, it’s something we all want with our brands, to have loyal customers and clientele, to be trusted, and to be front and center and top of mind. Well, email automation does just that. With the right strategy in place, you have the opportunity to build and develop your online presence and craft your messaging to create, build, and enhance your relationship with your audience. Looking to enforce your branding and illustrate it in an intimate conversation with individuals? Email automation is your ticket in.
-
Communication
Email automation gives you an opportunity to speak directly to your leads, your consumers, your clients, anyone, really, in your market realm that you’re trying to reach. It’s a direct line of communication that’s convenient for audiences to interact with when they see fit, giving power to an intimate, personal, and friendly conversation. By creating 1:1 communication, you’re building trust among parties and opening the door to a buildable relationship.
-
Measurable
Email automation is measurable, meaning you’re not simply blasting out hundreds or thousands of email newsletters with no inclining of what happens next. No, you’re tracking them, gathering data, and preparing for your next launch of emails. You’re determining what works, what doesn’t, where the trends are, and analyzing what the next steps are to make each campaign more successful than the last.
-
Customer Behavior
Going along with “measurable” is customer behavior. While email automation analytics gives you the numbers, it also gives you the chance to look into the why. Campaign tracking allows you to gather information on your audiences and realize their patterns, their click-through rates, whether they are drawn to text or headers or images, and so forth. Email automation gives you the opportunity to not only see your customer’s behavior as it relates to your messaging, but it also gives you the chance to do something about it.
The verdict
If you’re looking to grow your business and you’re looking to build customer relationships, you’re looking at email automation. Do more than just grow your email contact list – develop, foster, and nurture your audience with dynamic email automation marketing to create an incredible, intimate, and personal customer experience.
Your customer journey starts now.
I’m eagerly awaiting your next post! illplaywithyou
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You definitely know what youre talking about,
why throw away your intelligence on just
posting videos to your blog when you could be giving us something informative
to read?
Your article helped me a lot, is there any more related content? Thanks!
I know this web site presents quality based posts and extra data, is there any other web site which offers such things in quality?
I’m truly enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much more enjoyable for me to come here
and visit more often. Did you hire out a developer to
create your theme? Fantastic work!
Really when someone doesn’t know then its up to other visitors that they
will assist, so here it occurs.
Hi there to every body, it’s my first pay a quick visit of this web site; this web site includes remarkable and actually fine data
in favor of visitors.
Quality articles is the important to attract the viewers to pay a visit the site, that’s
what this web site is providing.
I all the time emailed this webpage post page to all my contacts,
since if like to read it after that my links will too.
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site?
My website is in the exact same niche as yours and my users would definitely benefit
from some of the information you present here. Please let me know if
this okay with you. Thank you!
You have a real knack for this. Adultwebcams
Hello there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m undoubtedly enjoying your blog and look forward to new updates.
Oh my goodness! Impressive article dude! Thank you,
However I am going through problems with your RSS. I don’t
know why I cannot subscribe to it. Is there anybody getting identical RSS problems?
Anyone that knows the solution will you kindly respond?
Thanks!!
bookmarked!!, I really like your blog!
Remarkable issues here. I am very happy to look your article.
Thanks a lot and I’m taking a look ahead to
touch you. Will you please drop me a e-mail?
Very good info. Lucky me I discovered your site by accident (stumbleupon).
I have book-marked it for later!
Pretty! This was an incredibly wonderful post.
Thanks for supplying these details.
I used to be suggested this web site via my cousin.
I’m now not certain whether or not this put up is written by way of him as nobody else
recognise such particular approximately my problem. You’re incredible!
Thanks!
Thanks very interesting blog!
Hello would you mind sharing which blog platform you’re working with?
I’m planning to start my own blog in the near future but I’m
having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different then most blogs
and I’m looking for something unique.
P.S My apologies for getting off-topic but I had to ask!
It’s actually very complex in this busy life to
listen news on Television, therefore I only use web for that purpose,
and take the most recent information.
It’s an amazing piece of writing for all the web visitors; they will get advantage from it
I am sure.
You can definitely see your skills in the article
you write. The arena hopes for more passionate writers such as you who are not afraid
to mention how they believe. At all times follow your
heart.
Highly energetic article, I liked that a lot. Will there be a part 2?
Hello there! This article couldn’t be written any
better! Reading through this article reminds me of my
previous roommate! He continually kept preaching about this.
I most certainly will send this information to him.
Pretty sure he’ll have a very good read. Thank you for sharing!
Appreciate this post. Let me try it out.
You can definitely see your skills within the article you write.
The world hopes for even more passionate writers such as you who are not afraid to say
how they believe. All the time go after your heart.
I am sure this article has touched all the internet people, its really really nice post on building up new web site.
Thanks for sharing your thoughts about agen sabung ayam sv388.
Regards
Great blog here! Also your site loads up very fast! What host are you using?
Can I get your affiliate link to your host? I wish
my site loaded up as quickly as yours lol
Excellent article. Keep writing such kind of information on your blog.
Im really impressed by your blog.
Hi there, You’ve done a fantastic job. I will certainly digg it
and personally suggest to my friends. I’m sure they
will be benefited from this website.
Spot on with this write-up, I actually think this amazing site needs far
more attention. I’ll probably be back again to read more, thanks for the advice!
wonderful points altogether, you just gained a new reader.
What might you suggest in regards to your submit that you simply made some days
ago? Any positive?
My brother suggested I might like this blog.
He was totally right. This post truly made my day.
You cann’t imagine simply how much time I had spent for this info!
Thanks!
Excellent way of explaining, and nice article to take information concerning my presentation subject
matter, which i am going to deliver in school.
Because the admin of this web site is working, no uncertainty very quickly it
will be famous, due to its quality contents.
Hey! Would you mind if I share your blog with
my myspace group? There’s a lot of people that I think would really enjoy your content.
Please let me know. Many thanks
I have been surfing on-line more than three hours as of late, but I by no means found any attention-grabbing article like yours.
It is pretty price sufficient for me. In my view, if
all web owners and bloggers made good content material as you
probably did, the internet will be much more helpful than ever before.
I’ve been exploring for a little bit for any high quality
articles or blog posts on this kind of house .
Exploring in Yahoo I ultimately stumbled upon this web site.
Studying this info So i’m happy to exhibit that I’ve an incredibly just
right uncanny feeling I discovered exactly what I needed.
I so much for sure will make certain to don?t forget this web site and give it a look on a relentless basis.
It’s awesome to pay a visit this site and reading the views of all colleagues on the
topic of this article, while I am also eager of getting knowledge.
It’s the best time to make some plans for the future and it is time
to be happy. I’ve read this post and if I could I desire to suggest you few interesting things or advice.
Perhaps you can write next articles referring to this
article. I desire to read even more things about it!
I do believe all of the concepts you’ve offered in your
post. They’re really convincing and will certainly work. Still, the posts are
too quick for newbies. May you please lengthen them a little from next time?
Thanks for the post.
I have been exploring for a little for any high quality
articles or weblog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this web site.
Studying this information So i’m glad to convey that I have an incredibly good uncanny feeling I
came upon just what I needed. I such a lot for sure will make
sure to do not overlook this site and give it a glance on a constant basis.
I have learn some excellent stuff here. Definitely worth bookmarking for revisiting.
I wonder how a lot effort you place to make this kind of wonderful
informative site.
What’s up, every time i used to check blog posts here
in the early hours in the daylight, since i enjoy to gain knowledge of more
and more.
Greetings! Very useful advice within this article!
It is the little changes that make the greatest changes.
Many thanks for sharing!
Thanks for your marvelous posting! I actually enjoyed
reading it, you will be a great author.I will be sure to bookmark your blog and will eventually come
back in the foreseeable future. I want to encourage one to
continue your great job, have a nice evening!
Hello, I log on to your blogs like every week. Your story-telling style is
awesome, keep it up!
Good way of telling, and nice paragraph to get facts concerning
my presentation topic, which i am going to present in academy.
Thanks for finally talking about > Email Marketing: ActiveCampaign Vs.
Emma – DesignStudio Network < Loved it!
Why people still make use of to read news papers when in this technological world
all is presented on net?
This is very attention-grabbing, You are a very skilled blogger.
I’ve joined your feed and sit up for in the hunt for more of
your fantastic post. Additionally, I’ve shared your website in my social networks
Have you ever thought about publishing an ebook or guest authoring
on other blogs? I have a blog based upon on the same topics you discuss and would really like
to have you share some stories/information. I know my subscribers would appreciate your work.
If you’re even remotely interested, feel free to shoot me an email.
Hey very interesting blog!
It’s a pity you don’t have a donate button! I’d without a doubt donate to this outstanding
blog! I suppose for now i’ll settle for bookmarking
and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this website with my Facebook group.
Chat soon!
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time
a comment is added I get several emails with the same comment.
Is there any way you can remove people from that service?
Cheers!
Hey there outstanding website! Does running a blog similar
to this require a massive amount work? I’ve virtually no expertise in coding however I was hoping
to start my own blog in the near future. Anyways, if you have any suggestions or techniques for new blog
owners please share. I understand this is off topic however I simply
wanted to ask. Thank you!
whoah this blog is excellent i really like reading
your posts. Stay up the good work! You understand, lots of persons are hunting around for this information, you could aid them greatly.
I savor, cause I found just what I used to be looking for.
You have ended my 4 day long hunt! God Bless you man. Have a great
day. Bye
Слоты являются наиболее популярными развлечениями в онлайн-казино, но и они отходят на задний план, открывая дорогу нововведениям.
This design is steller! You certainly know how to keep
a reader entertained. Between your wit and your videos, I was almost
moved to start my own blog (well, almost…HaHa!)
Great job. I really loved what you had to
say, and more than that, how you presented it.
Too cool!
Yesterday, while I was at work, my cousin stole my iPad and tested to see if it can survive a twenty five
foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she
has 83 views. I know this is totally off topic but I
had to share it with someone!
Перед участием потребуется выполнить в Ап Х вход, внести депозит и ознакомиться с условиями турнира.
What’s up friends, how is the whole thing, and what you would like to say concerning this piece of writing, in my view its
in fact amazing for me.
Wow, this post is pleasant, my younger sister is analyzing these things, thus I am going to
let know her.
Link exchange is nothing else however it is just placing the
other person’s web site link on your page at
appropriate place and other person will also do similar in favor of you.
Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your
blog. I too am an aspiring blog writer but I’m still new to everything.
Do you have any points for novice blog writers? I’d genuinely appreciate it.
hello there and thank you for your information – I have definitely picked up anything new from right here.
I did however expertise some technical issues using this
website, as I experienced to reload the web site a lot
of times previous to I could get it to load correctly.
I had been wondering if your web host is OK? Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and could
damage your high-quality score if ads and marketing with Adwords.
Anyway I’m adding this RSS to my e-mail and can look out for much more of your respective fascinating
content. Make sure you update this again very soon.
Magnificent items from you, man. I have have in mind your stuff prior to and you are just extremely great.
I actually like what you have bought right here,
certainly like what you are stating and the way through which you are saying it.
You make it entertaining and you still take care of
to stay it sensible. I can’t wait to learn far more from you.
This is really a terrific web site.
I do not know if it’s just me or if everyone else encountering problems with your blog.
It appears like some of the written text on your content are running off the screen. Can somebody else please provide feedback and
let me know if this is happening to them too? This could be a issue
with my browser because I’ve had this happen previously.
Cheers