Posted April 15th 2023
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SEO and search marketing is a highly dynamic field where practitioners need to invest time in order to stay up-to-date on the latest search news and industry developments, which is important when it comes to building a relevant knowledge base. Although this may seem like a daunting task considering the breadth of knowledge required to excel in this field, have no fear because there are several resources at your disposal, including this month’s featured highlight, the Search Engine Journal website and newsletter. You can visit their site here: searchenginejournal.com
In an initial search for Search Engine Journal it is easy to see that their purpose is to provide up-to-date news, guides, and how-to’s to the SEO and marketing community and they excel at this by providing useful articles, videos, and step-by-step instructions for all topics related to SEO and adjacent fields. Currently, their focus is on demonstrating to social media professionals how to leverage the relatively new AI tools that are available in a way that safely benefits clients, which is an important consideration and a timely effort on their part.
Search Engine Journal not only offers timely and up-to-date information related to advances in the field of SEO and marketing but they provide resources to professionals in the form of webinars, instructional videos, and articles about a plethora of topics that can inform and educate their audience.
Search Engine Journal also publishes a newsletter each weekday that covers news related to SEO, paid media, social media, content marketing, and search marketing trends to help professionals in the field stay up-to-date with these topics that are constantly changing. The newsletter also calls out any new or topically relevant how-to guides and tutorials and it provides timely career advice and expert insights.
Why does it matter?
Overall, we think sharing topically relevant resources with other professionals in the field is an important part to building up our collective credibility and that’s why we wanted to highlight Search Engine Journal in this month’s post. This website and newsletter is a great resource for professionals in the field, and our team recommends it as a resource to stay on top of any changes or advancements in real time.