We have stressed the importance of a great creative brief before. A creative brief is an agency’s chance to get everyone on the same page as to who a client is and what the goals for the client are. Invest the right time, people, and energy into a killer creative brief and the long-term payoff will be worth all those hours into a perfecting one page of great copy.

As crucial as a creative brief is to a successful campaign, there are often a lot of questions about the “mysterious” creative brief. What exactly is it supposed to say? Who is supposed to write it? Where do you even start when you do actually sit down to hammer it out?

The content gurus over at Scribble Live created an awesome guide to the ins and outs of the creative brief, and how to create one from start to finish.

Announcing Visually’s New and Improved Creative Brief

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